Fintech Firm Relocates Headquarters to Historic 838 Broadway

GlossGenius, a financial technology company that powers the self-care industry through its spa and salon software, has leased 13,619 square feet of office space at 838 Broadway, a landmarked property owned by ZG Capital Partners. The company’s relocation from SoHo represents the first transaction in the building following ZG Capital’s recently completed full-building renovation.

Originally designed by Stephen Decatur Hatch in 1876, 838 Broadway was built on the site of President
Theodore Roosevelt’s great-great uncle James T. Roosevelt’s home. Ownership engaged architecture firm Spectorgroup to execute a gut renovation of the 80,000-square-foot boutique asset.

A JLL agency team led by Vice Chairman Mitchell Konsker, Executive Managing Directors Benjamin Bass
and Greg Wang and Associate Vice President Thomas Swartz represented ZG Capital Partners in the
transaction. Senior Vice President Joseph Sipala, Associate Vice President Hannah Bernstein and Associate
Stefanie Rock represented GlossGenius.

“ZG Capital’s vision to revitalize this historic property with a hospitality-infused design has combined the
building’s timeless elegance with design elements and modern finishes that create a superior office
environment for contemporary space users,” said Konsker