Private equity real estate developer DJM said its mixed-use residential development and shopping center, Bella Terra in Huntington Beach, has opened a new tenant, beauty brand Madison Reed. The retailer opened its 89th Hair Color Bar location at Bella Terra. 

Madison Reed is the latest addition to Bella Terra joining the other new tenants added last year including Philz Coffee, Fogo De Chao, Jan’s Health Bar, Snooze AM Eatery, The Golf Bar, and Sender One. Last year, DJM and partner PGIM secured the approval of plans by Huntington Beach’s City Council for Bella Terra’s new, mixed-use residential development.

The project includes the demolition of an existing 149,000-square-foot structure currently occupied by Burlington Coat Factory and an adjacent 33,00 square-foot retail commercial building. This will then be replaced with a low-rise building offering 25,000 square feet of ground-floor retail and restaurants beneath five stories holding 300 residential dwelling units and residential amenity spaces.