With 2023 now behind the retail sector, the current year nonetheless continues some of the headwinds that blew across the previous one. However, says Placer.ai in a new report, “every challenge also brings with it new opportunities, and many retailers are adapting to meet their customers’ changing wants and needs.” 

Titled 10 Top Brands to Watch in 2024, the white paper analyzes location intelligence and consumer demographic insights to identify 10 retailing brands gearing up for growth. The brands vary in their approach, as do the product categories they carry. 

“Some, like low-cost apparel and home furnishing stores, are benefiting from consumer trade-down,” according to Placer.ai. “Others are expanding into rural or suburban areas to meet customers where they are.” And although Macy’s recently made headlines by announcing plans to close approximately 150 underperforming locations, the white paper identifies a department store that is poised for growth this year.