Calvin Klein plans to open a flagship store at SHVO’s 530 Broadway in SoHo, parent company PVH Corp. said on its third-quarter earnings call. PVH CEO Stefan Larsson on the call called SoHo “one of the best brand-building and foot traffic locations in the world.” The new store is expected to open by the end of 2025.

The 7,294-square-foot retail store is part of Calvin Klein’s plan to open flagship locations worldwide, highlighting the ongoing return of brick-and-mortar retail. Data from research firm Forrester suggest that 72% of total U.S. retail sales will occur in brick-and-mortar stores into 2028.

530 Broadway comprises what were originally three adjacent structures on the corner of Broadway and Spring Street. SHVO acquired the early-20th century complex in 2020 and spearheaded its mixed-use redevelopment, bringing in architecture firm Snarkitecture to complete its first office project.